Meet Taffware, a Local Brand that Offers 'All-In-One' Items

 Taffware, an Indonesian brand since 2012, introduces each of its product categories through a collection of specific brands under the Taffware umbrella.

Taffware has launched seven new sub-brands. Consisting of TaffSPORT (sports & outdoor equipment), HUMI ​​by Taffware (humidifier), TaffLED (lamp and lighting products), TaffStudio (photography equipment), Taffware Digipounds (scale products), TaffGuard (lock & security products), and TaffPack (plastic packaging).

The purpose of developing these Taffware brands is to expand the reach of products when present in the Indonesian market. The advantage of Taffware as a local brand is that it provides a wide range of goods with the concept of "all-in-one", but offers the cheapest prices. The average price for Taffware products is below or equivalent to IDR 100,000. In terms of quality, Taffware products come directly from the first hand so that their originality or authenticity is guaranteed.

In an effort to reach consumers, Taffware uses an online selling strategy by becoming a merchant in Indonesian online marketplaces, such as Tokopedia, Jakmall, and has several reseller agents in other marketplaces.

Taffware is also the cheapest local brand to compete with Chinese-made products marketed in Indonesia at low prices.

This method is carried out to answer the needs of society that are increasingly advanced with technological developments so that consumers no longer have to come to offline stores. In addition, this method also opens up opportunities for the Taffware brand to get closer to consumers throughout Indonesia.

Until now, Taffware has insisted on presenting alternatives for consumers looking for household products, gadgets, or electronics with affordable price options. The TaffSPORT sub-brand has also made electric bicycle products, which are currently a trend among the public.

Not only that, Taffware is trying to prepare products with a price range of Rp200,000-Rp300,000. Here are some of the leading products from Taffware Indonesia that are often sought after by consumers.

Taffware Digipounds Electronic Glass Body Scale

Is an electronic scale that can hold body weight up to 180 kg. This scale is supported by an LCD screen with a four-digit indicator that will return to zero when not in use. Made of ABS material equipped with 6 mm tempered glass, making this scale more sturdy and strong. This Taffware Digipounds scale uses two AAA batteries.

Taffware Aromatherapy Air Humidifier Wood Design

This humidifier functions to maintain air humidity and can also be used as aromatherapy by putting a little fragrance into the water container. Made of wood-textured material that makes this humidifier suitable as a room decoration. Supported by RGB LED so that it can produce light that can change color. It is not noisy when used so that users can sleep peacefully without being disturbed by noise.

TaffSTUDIO Condenser Microphone

Is a microphone specifically made for recording purposes such as studio recordings, music recordings, and other professional recording needs. Equipped with a shockproof mount as a place to put this microphone. This microphone is capable of delivering sound with better sound quality than the default mic on smartphones and laptops.

TaffSTUDIO USB External Soundcard

Useful for creating artificial electronic sound effects and live sound effects from a microphone. This USB External Soundcard Audio can produce 112 kinds of electronic sounds, 18 kinds of sound effects and 6 effect modes. Usually used for broadcasting and live streaming on various platforms, such as YouTube, Twitch, and so on.