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Shutterstock Selling AI-generated Stock Imagery from OpenAI

Shutterstock, one of the Internet's largest sources of stock photos, vectors, videos and illustrations, is now offering customers the option to generate their own AI images. This option promises to be a new way to create art that can be used in professional projects but also be held accountable to the original creator.

In October 2022, the company announced a partnership with OpenAI, the creators of the hugely popular and controversial DALL-E AI tool. The deal is currently in beta testing and available to all paid Shutterstock users as part of the Creative Flow platform.

"Now customers don't need to be design experts or have access to an entire creative team to create extraordinary work," said Shutterstock CEO Paul Hennessy in his official statement.

"The new AI tools are built with an ethical approach and in a library of assets that represent the diverse world we live in," he said.

The new platform is available in every language and is included with existing customer license packages. The new platform is separated from other generative platforms to make it easier to use. The new platform is claimed to be able to generate high quality images even from a single word, as opposed to the more complex instructions usually attached to the high quality images produced with Stable Diffusion.

However, this move is in contrast to its competitor Getty Images which has been reluctant to venture into the world of AI, and has instead sued AI art generator Stable Diffusion for copyright infringement.

The site prohibits AI-generated images on its platform. And, regarding the technology, Getty CEO Craig Peters said, “I think it's dangerous. I don't think it's responsible. I think it could be illegal," Peters said in an interview with The Verge quoted from Gizmodo, Friday, January 27.

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